Facebook happens to be the most popular social network on the planet at present. In fact, in excess of 2 billion users are using Facebook right now. Facebook marketing enables businesses to reach their audience, engage clients and also grow their business successfully. In the following paragraphs, we will throw some light on Facebook marketing tips for any small business.
1. Update the cover photo
The majority of the marketers tend to overlook the Facebook cover photo for self-promotion. However, your cover photo is going to function like a promotional billboard in case you are holding a contest or perhaps a giveaway.
2. Complete the about page
Frank Malone runs the marketing for this oil sampling company and multiple paving companies online and notes “It is vital to complete the about page of any business given that this is the page which your visitors are going to visit after making a Google search. Make it a point to include all the particulars regarding your website as well as your contact info on that particular page.”
3. Include a like button
Greg Jibbers runs a turkey certificates store and this waterfall taps e-commerce store online and notes “A Facebook like button on your site and blog will be able to redirect traffic to your Facebook page thus helping to transform the readers into your eventual clients. Consequently, it is important to make these individuals like your page.”
4. Post to pin
Make sure to pin a post to the top of the Facebook feed. After publishing a fresh post, launching any giveaway, or even answering a contest winner, do not forget to pin it to the top of the Facebook feed so that your customers are able to see it as your first post.
5. Facebook ads
Jill Dillard runs the marketing for this environmental drilling company and this universal socket set retailer and notes “It will be feasible to showcase your page to those individuals who are going to be interested in your product by just shelling out a few dollars. You can easily reach those targeted individuals within a short span of time by making use of Facebook ads. Moreover, it will also be possible for you to run a Facebook contest which will allow you to have fun with your followers as well.”
Hopefully, these above-mentioned tips have helped you immensely so far as improving your Facebook marketing techniques is concerned. However, similar to anything related to marketing, it takes some experimentation to get everything right for your audience.